Role
- Branding
- Logo Design
- Web Design
- Print Design
- Asset Curation
Software Used
- Sketch
- Illustrator
- Photoshop
- After Effects
- Invision
Project Timeline
- 3 months
Background
Formerly known as the Seattle Angel Fund, the SeaChange Fund is a venture capital fund that has invested over $5 million in early stage start-ups over the last three years. The team came to Wildern looking for an end-to-end rebrand.
Strategy
We worked with them to define their brand values through our brand lab. These values then became the cornerstone of their brand and heavily influenced the visual direction. Their values: collaboration, innovation, tailored experiences, timelessness, and evolution each played a role in shaping the brand that we created with the SeaChange Fund team. As the designer on this project, I created wireframes, visual designs, print collateral, sourced photography, and worked closely with the developer to ensure the designs were translated accurately and smoothly to the web.
Solution Unique Perspective
The intent with SeaChange Fund’s new brand was to create a fresh, unexpected identity with the specific goal of creating a vibrant and captivating digital experience. To attract the types of entrepreneurs and investors that the SeaChange Fund was looking for, we brought attention to their philosophies and principles in a dynamic “who we are” page that highlighted their mission as well as the brand values that we defined with them in their brand lab.
Solution Embracing the Pacific Northwest
Using their mission statement as a compass, “To find and help grow the very best early-stage opportunities in the Pacific Northwest,” we recognized that the SeaChange Fund wanted to focus on attracting clients within the Seattle region. They understood the unique opportunities and landscape of industry that Seattle has to offer. The official bird of Seattle, the great blue heron, a symbol of wisdom, prosperity and determination was an obvious albeit unique choice to serve as the foundation for their brand. Additionally, we chose to focus on visuals that captured the coastal beauty of the Pacific Northwest. This imagery instilled a sense of calm and order that SeaChange Fund brings to their interactions.
